Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success. Formerly known as the Eff Test.
Completing the Advanced Certificate in Effectiveness will allow you to:
View the full Advanced Certificate in Effectiveness syllabus.
Please select your chosen exam date from the ‘Intakes’ drop down on this page and proceed to checkout.
Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.
For more information, download the qualification brochure here.
If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with firstname.lastname@example.org. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.
The Advanced Certificate in Effectiveness Qualification Policies are applicable to all 2021 exam bookings. Please see the 2022 Advanced Certificate in Effectiveness Policies.
We operate a 14-day cancellation policy. Please view the Qualification Policies for further details.
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