Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success.
View the full Advanced Certificate in Effectiveness syllabus.
Please select your chosen exam date from the ‘Intakes’ drop down on this page and proceed to checkout.
Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.
For more information, download the qualification brochure.
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