Advanced Certificate in Effectiveness

Develop a greater understanding of, and a forensic approach to the evaluation of your campaigns.

Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success.

Who is this qualification for?

  • Anyone involved in the evaluation and development of effective creative work, whatever the discipline, on either agency or client-side.
  • In particular, mid-level planners with at least four years’ experience.

What are the benefits?

  • Learn how to prove the value of your contribution to your client’s business.
  • Improve your client relationships by speaking their language.
  • Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
  • Confidently and correctly analyse the impact and effect of any campaign.
  • Gain the confidence to write a brilliant effectiveness paper.

View the full Advanced Certificate in Effectiveness syllabus.

How is the qualification delivered and assessed?

  • Thirty-five hours of online learning accessible through the IPA website on any device.
  • You should allow for two to three months of study prior to sitting the exam.
  • Formal two-hour online exam. Three hours in non-English speaking countries.
  • If you pass the exam, you will be awarded a digital certificate of completion and three MIPA stars towards personal accreditation.

How do you book onto and access the qualification?

Please select your chosen exam date from the ‘Intakes’ drop down on this page and proceed to checkout.

Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.

For more information, download the qualification brochure.

Exam Dates

  • 25 July 2024. Booking deadline 31 May 2024.
  • 31 October 2024. Booking deadline 30 August 2024. 


  • Members: £400+VAT.
  • Non-Members: £800+VAT.

If you are purchasing the certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with [email protected]. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.


We operate a 14-day cancellation policy. Please view the Policies for further details: 

For more information, please email [email protected].

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information – including your course or qualification results – with them. For further details about how we treat your personal data, please see our privacy policy.