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Advanced Certificate in Effectiveness

Develop a greater understanding of and a forensic approach to the evaluation of your campaigns.

Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success.

 

Who is this qualification for?

  • Anyone involved in the evaluation and development of effective creative work, whatever the discipline, on either agency or client-side.
  • In particular, mid-level planners with at least four years’ experience.

What are the benefits?

Completing the Advanced Certificate in Effectiveness will allow you to:

  • Learn how to prove the value of your contribution to your client’s business.
  • Improve your client relationships by speaking their language.
  • Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
  • Confidently and correctly analyse the impact and effect of any campaign.
  • Gain the confidence to write a brilliant effectiveness paper.

View the full Advanced Certificate in Effectiveness syllabus.

How is the qualification delivered and assessed?

  • Thirty-five hours of online learning accessible through the IPA website on any device, or via the IPA learning app.
  • You should allow for two to three months of study prior to sitting the exam.
  • Formal two-hour online exam. Three hours in non-English speaking countries.
  • If you pass the exam, you will be awarded a digital certificate of completion and 3 MIPA stars towards personal accreditation.

How do you book onto and access the qualification?

Please select your chosen exam date from the ‘Intakes’ drop down on this page and proceed to checkout.

Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.

For more information, download the qualification brochure.

Exam Dates

  • 26 October 2023. Booking deadline 1 September 2023.
  • 25 January 2024. Booking deadline 1 December 2023.
  • 25 April 2024. Booking deadline 1 March 2024.
  • 25 July 2024. Booking deadline 31 May 2024.
  • 31 October 2024. Booking deadline 30 August 2024. 

Price 

  • Members: £400+VAT
  • Non-Members: £800+VAT

If you are purchasing the certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with learning@ipa.co.uk. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.

Policies

The Advanced Certificate in Effectiveness Certificate Qualification Policies are applicable to all 2023 bookings. Please see the Advanced Certificate in Effectiveness Certificate Qualification Policies for all 2024 bookings. 

We operate a 14-day cancellation policy. Please view the Policies for further details.

For more information, please email learning@ipa.co.uk.

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.