Advanced Client Relationships Course

For account handlers operating at a senior level who are looking to progress to a leadership position

The course will provide you with everything you need to help drive greater growth for your agency. You’ll acquire advanced skills and knowledge in topics such as developing long-term sustainable relationships, retrieving better briefs from your clients, and thinking at a macro level.

Each module will be delivered by the experts in their field sharing best practice, experience, plus tools and techniques to help you take the leap from Account Director to Client Lead level and on your continued progression to Client Partner, Client Service Director, MD and into the C-Suite.

Who is this course for? 

This course is designed for those who have 5+ years of experience in an account handling role and already operate at a senior level on their accounts but are looking to unlock what it takes to progress to a leadership position. 

Sessions

This is an 8-week course. For the first and last modules you have the choice of either joining us in-person at the IPA, or virtually on Zoom. The other modules will all run on online. We won’t be recording these sessions but will share speaker presentations where we have permission. 

Please note these sessions are subject to change. 

Module 1: Building and mobilising a strong client team

Time and location: Thursday 4 February, 9.30am - 11am, choice of in-person at the IPA or virtual

Module 2: Building an entrepreneurial culture

Time and location: Thursday 11 February, 10am - 11am, virtual

Module 3: Developing long-term relationships

Time and location: Thursday 18 February, 10am - 11am, virtual

Module 4: How to have productive conversations in an AI-driven era

Time and location: Thursday 25 February, 10am - 11am, virtual 

Module 5: Building your profile

Time and location: Thursday 4 March, 10am - 11am, virtual

Module 6: Financial acumen

Time and location: Thursday 11 March, 10am - 11am, virtual

Module 7: Pitch contribution 

Time and location: Thursday 18 March, 10am - 11am, virtual

Module 8: In conversation with a client

Time and location: Thursday 25 March, 9.30am - 11am, choice of in-person at the IPA or virtual

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Last updated 29 October 2026