The course will provide you with everything you need to help drive greater growth for your agency, and will benefit those who are looking to unlock what it takes to progress to a leadership position.
The most comprehensive course for new business leaders in the marketplace. Now more than ever growth is crucial for survival, and is sitting firmly at the top of both client and agency agendas.
The course will provide you with everything you need to help drive greater growth for your agency. You’ll acquire advanced skills and knowledge in topics such as effective PR and marketing, new business strategy, commercial negotiation and working with procurement, delivering value back to the business and becoming a new business and marketing leader. Each module will be delivered by the top experts in their field sharing best practice, experience and tools to help you take the leap from New Business & Marketing Director to CMO, MD or even CEO.
This course is designed for those who have 4+ years in a new business role and already operate at a senior level in business development. The course will benefit those who are looking to unlock what it takes to progress to a leadership position.
Sessions will cover:
Please note this agenda is subject to change.
Oli Richards, Chief Marketing Officer, The Beyond Collective and Laura Vipond, Chief Growth Officer, Ogilvy UK
Larissa Vince, Chief Executive Officer, TBWA\London
Helen Lee, Head of Growth & Marketing, UK & EMEA, Wunderman Thompson
Jane Austin, Owner, Persuasion Communications
One week break
Jemima Monies, Chief Operating Officer, McCann London
One week break
Gill Huber, Managing Partner, Oystercatchers
Mark Clark, Owner, jfdi
Rhona Glazebrook and Janet Markwick, IPA Consultants
Please note this agenda is subject to change
There will also be an opportunity to earn one MIPA star by writing an assignment on the course subject matter, following the course.