The IPA's new MIPA accredited course in Advanced New Business. Each session will run for an hour each week. There will also be an opportunity to earn a MIPA star, following the course.
The IPA is introducing the most comprehensive course for new business leaders in the marketplace. Now more than ever growth is crucial for survival, and is sitting firmly at the top of both client and agency agendas.
The course will provide you with everything you need to help drive greater growth for your agency. You’ll acquire advanced skills and knowledge in topics such as effective PR and marketing, new business strategy, commercial negotiation and working with procurement, delivering value back to the business and becoming a new business and marketing leader. Each module will be delivered by the top experts in their field sharing best practice, experience and tools to help you take the leap from New Business & Marketing Director to CMO, MD or even CEO.
This course is designed for those who have 5+ years in a new business role and already operate at a senior level in business development. The course will benefit those who are looking to unlock what it takes to progress to a leadership position.
This 6-week course will run every Thursday from 10am - 11am. Course Chairs are Laura Vipond, Managing Partner at Karmarama and Pedro Martins, Chief Growth Officer at Total Media.
There will also be an opportunity to earn one MIPA star by writing an assignment on the course subject matter, following the course.
Member - £500+VAT
Non-member - £750+VAT
The course will run from 28 October - 2 December 2021.