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Client Relationship Essentials Course

All the tools you need to maintain continuity, strengthen the bond with your clients and always make them look good.

Building and maintaining a good relationship with your client is crucial in the advertising business. This course delves into the nature of the relationship and gives you the tools you need to build a strong partnership with your client.

This course will run online

The trainer will run this course via one morning zoom session lasting 3 hours on the following date:

 Tuesday 7 June - 10am - 1pm

Who is this course for?

The 3 hour is aimed at account executives, account managers and account directors in any type of communication-orientated agency including; advertising, CRM, digital, social media, PR or promotional.

What are the benefits?

  • Gain a full understanding of what your client expects and wants from you.
  • Create a working plan to improve your client relationship going forward.

Areas covered:

  • The unique nature of the client/agency relationship (and how it’s different to other advisors).
  • The behaviours exhibited by a trusted advisor.
  • Developing the antennae, you need to assess all aspects of the relationship.
  • Knowing your client’s business and the environment they operate in.
  • Ensuring a high level and quality of communication. (And being certain you really are listening to your client.)
  • Analysing your current client relationship and developing practical steps to enhance it.

  •  The workshop is fast paced and highly interactive with lots of exercises and opportunities for people to share their experiences.

About the trainer – Paul Phillips

Ogilvy - Graduate trainee to Board Director (13 years)

FCB San Francisco - Senior Vice President (4 years)

VCCP - Partner (14 years)

In October 2017 Paul stepped away from agency life and now runs training for clients and agencies.

For more information please email learning@ipa.co.uk

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Last updated 29 May 2024