For Creatives just starting out in their career. Inspired by Karen Martin's Presidential Agenda course, across two days, you’ll explore what makes great work, why your role matters and how to get clients excited about your ideas.
This practical two-day course provides an introduction to the creative process, helping you understand how great work is developed, produced and sold in today's agency environment.
Tuesday 2 March, at Bonded Warehouse Manchester, M3 4AP
Discover where your role fits within the agency ecosystem and how different disciplines work together to create effective campaigns. You'll gain an introduction to creative strategy, explore how ideas move from brief to execution and learn what creative teams need from account handlers and client-facing colleagues to do their best work.
Great creatives are inspired by great work. In this interactive session, you'll share examples of campaigns and creative ideas you admire, discuss what makes them effective and begin to define the type of work you aspire to create throughout your career.
Explore how creativity, media and emerging technologies are becoming increasingly interconnected. This session examines the evolving role of AI within the creative process and considers the opportunities and challenges it presents for agencies, brands and creative practitioners.
Discover why strong creative ideas remain one of the most valuable assets in marketing and advertising. Through real-world examples, you'll learn how effective creativity can influence behaviour, build brands and drive measurable business results.
Wednesday 3 March, at Bonded Warehouse Manchester, M3 4AP
Every successful campaign starts with a brief, but what makes a brief truly effective? This session explores the creative development process from briefing and brainstorming to refining ideas and responding to feedback. You'll learn how to challenge a brief constructively, understand what creative leaders are looking for and develop confidence when presenting and discussing work with clients.
Turning an idea into outstanding creative work requires collaboration and craft. This session examines the role creatives play throughout pre-production, production and post-production, including working with directors, photographers and talent. You'll also explore how AI is influencing production workflows and gain an understanding of the legal and ethical considerations involved.
Strong client relationships are at the heart of successful creative work. This session provides practical advice on building trust, communicating with confidence and presenting ideas effectively. You'll hear first-hand perspectives on what clients value most, learn techniques for selling work more persuasively and gather insight from real-world successes, challenges and lessons learned.
We operate a 14-day cancellation policy. For more information, please email [email protected].
Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. Virtual classrooms and Book Clubs will be recorded. For further details about how we treat your personal data, please see our privacy policy.