Creative Essentials Lite Certificate

Agenda

Day 1: Tuesday 2 March, at Bonded Warehouse Manchester, M3 4AP

Session 1 - The Importance of Your Role and Agency Life

• Where do you fit in? 
• What is creative strategy? 
• What do creatives need from account handling teams? 

Session 2 - What kind of work do you want to make?

• Share your favourite work and explain why. 

Session 3 - Creativity, Media and AI

Session 4 - The Value of a Good Idea

• Why I believe great creative work drives business results. 

Day 2: Wednesday 3 March, at Bonded Warehouse Manchester, M3 4AP

Session 5 - Bringing a Good Idea to Life

• Starting with the brief
• Is there such thing as a bad brief?
• Challenging the brief, creative brainstorming
• What are your ECDs looking for? 
• Preparing yourself for client feedback. 

Session 6 - Crafting a Good Idea

• The role of the creative in pre-production, shoot and post
• Working with Directors/Photographers/Talent
• What about AI in production?
• The legalities

Session 7 – Good Client Partnerships

• How to build a great client relationship
• Tips on being confident with clients
• Client tips to sell work.../How to sell to me/What I respond best to
• The good the bad and the ugly – some anecdotes

We operate a 14-day cancellation policy. For more information, please email [email protected].

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