Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns.
This qualification provides a deep dive into the core areas of digital performance marketing, ensuring participants leave with a well-rounded skill set that can be applied immediately in the workplace.
It’s designed for junior practitioners working in the communications industry – for those in their first year in a digital agency, as well as more experienced individuals looking to add knowledge of digital to their existing skill set.
The qualification is structured around seven core modules, each designed to build foundational knowledge and practical skills in key digital marketing disciplines:
Explore the evolution of display advertising from banner ads to sophisticated programmatic systems. Learn how to refine targeting, manage campaign bids, and align campaigns with business goals.
Understand the principles of performance-based marketing, including types of affiliates, how affiliate networks operate, and how to manage campaigns effectively using real-world case studies.
Gain a strong foundation in Search Engine Optimisation, including ethical SEO practices, historical updates, and essential strategies to improve organic visibility.
Delve into the workings of major e-commerce platforms like Amazon, eBay, and Etsy. Learn how to build seller profiles, optimise listings, and assess the right platform for your product.
Develop an understanding of how to plan, create, and optimise paid campaigns across social media platforms, including how to write effective ad copy and track performance.
Learn how to plan and execute effective email campaigns, from building subscriber lists to creating compelling content and leveraging automation tools.
Get hands-on with Google Ads, covering campaign types, keyword strategies, bidding methods, and account structure to drive measurable results across Google’s network.
Please select your chosen exam date from the ‘Intakes’ drop-down on this page and proceed to checkout.
Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.
If you are purchasing the certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with learning@ipa.co.uk. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.
We operate a 14-day cancellation policy. Please view the policies for further details:
For more information please email learning@ipa.co.uk.
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Putting new joiners through the qualification will not only take the pressure off more senior staff, but give your new joiners a self-service learning platform where they can build confidence by developing knowledge away from their day-to-day team environment