Diversity and Inclusion Essentials Certificate

Gain a deep understanding of the challenges we need to overcome and the behaviours we need to change for a more diverse and inclusive advertising industry.

With online learning content provided by The Hobbs Consultancy, this qualification will help you to step up and affect positive change in your workplace. Each of the nine modules take an in-depth look at a workplace diversity and inclusion metric. At the end of each module you will receive clear actionable tips and guidelines, whether you are in that group or want to be an active ally for that group.

Who is this qualification for?

An essential qualification for everybody within the advertising, media or marketing industry.

No matter what level of seniority you are in your business, it is the responsibility of everyone to take positive action to drive forward change in the industry and indeed the world.

What are the benefits?

  • Learn about nine diversity metrics in more depth; race and ethnicity, LGBTQIA+, Female careers and leadership, Masculinity, Disability, Neurodiversity, Age, Gender identity and expression and Social Mobility.
  • Understand fully why each of these nine D&I metrics is important for business.
  • Discover the key barriers facing different groups of people in the workplace.
  • Gain an understanding of your own biases, so you can begin to make changes to your own behaviour if and when appropriate.
  • Receive clear actionable tips and guidelines to help facilitate change in your organisation.
  • Access further resources to continue your personal journey, whether as a member of a group or as an ally.

View the full Diversity and Inclusion Essentials Certificate syllabus.

Diversity and Inclusion Essentials Certificate online learning content authored by The Hobbs Consultancy.

How is the qualification delivered and assessed?

  • Ten hours of online learning accessible through the IPA website on any device.
  • Multiple choice exam at the end of each module.
  • If you successfully complete all nine modules, you will be awarded a digital certificate of completion and 1 MIPA star towards personal accreditation.

How do you book onto and access the qualification?

Please select your intake from the ‘Intakes’ drop down on this page and proceed to checkout. Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page here.

Please note that your access to the online learning will expire on your intake end date, or when you achieve the Certificate, whichever is sooner. Please view the Diversity and Inclusion Essentials Certificate Qualification Policies for further details.


  • Members: £60+VAT.
  • Non-Members: £120+VAT.

If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with [email protected]. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.


We operate a 14-day cancellation policy. Please view the Policies for further details:

Please also see the Professional Development Terms and Conditions for more details. 

For more information, please email [email protected].

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information – including your course or qualification results – with them. For further details about how we treat your personal data, please see our privacy policy.