Diversity and Inclusion Essentials Certificate

Gain a deep understanding of the challenges we need to overcome and the behaviours we need to change for a more diverse and inclusive advertising industry.

With online learning content provided by The Hobbs Consultancy, this qualification will help you to step up and affect positive change in your workplace. Each of the seven modules take an in-depth look at a workplace diversity and inclusion metric. At the end of each module you will receive clear actionable tips and guidelines, whether you are in that group or want to be an active ally for that group.

Diversity and Inclusion Essentials Certificate

Who is this qualification for?

An essential qualification for everybody within the advertising, media or marketing industry.

No matter what level of seniority you are in your business, it is the responsibility of everyone to take positive action to drive forward change in the industry and indeed the world.

What are the benefits?

Completing the Diversity and Inclusion Essentials Certificate will allow you to:

  • Learn about seven diversity metrics in more depth; race and ethnicity, gender, neurodiversity, disability, masculinity, are and LGBTQ+.
  • Understand fully why each of these seven D&I metrics is important for business
  • Discover the key barriers facing different groups of people in the workplace
  • Gain an understanding of your own biases, so you can begin to make changes to your own behaviour if and when appropriate
  • Receive clear actionable tips and guidelines to help facilitate change in your organisation
  • Access further resources to continue your personal journey, whether as a member of a group or as an ally.

View the full Diversity and Inclusion Essentials Certificate syllabus.

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Diversity and Inclusion Essentials Certificate online learning content authored by The Hobbs Consultancy.

How is the qualification delivered and assessed?

  • 10 hours of online learning accessible through the IPA website on any device, or via the IPA Learning app.
  • Multiple choice exam at the end of each module.
  • If you successfully complete all 7 modules, you will be awarded a digital certificate of completion and 1 MIPA star towards personal accreditation.

How do you book onto and access the qualification?

Please select your intake from the ‘Intakes’ drop down on this page and proceed to checkout. Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page here.

Please note that your access to the online learning will expire on your intake end date, or when you achieve the Certificate, whichever is sooner. Please view the Diversity and Inclusion Essentials Certificate Qualification Policies for further details.


  • Members: £60 + VAT
  • Non-Members: £120 + VAT

If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with [email protected]. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.


The Diversity and Inclusion Essentials Certificate Qualification Policies and the Professional Development Terms and Conditions are applicable to all bookings. 

We operate a 14-day cancellation policy. Please view the Diversity and Inclusion Essentials Certificate Qualification Policies for further details.

For more information, please email [email protected].

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.

Diversity and inclusion in a business, in fact in society, is everyone’s responsibility. Changing corporate policies is not enough and very often doesn’t open people’s eyes to their own personal unconscious biases, nor indeed ways they can become the facilitators of positive change. We have launched this D&I qualification in conjunction with the Hobbs Consultancy to give people access to information and tools they can take into their personal and professional lives to make our world a fairer place for all.