Foundation Certificate (Global)

Specifically designed for candidates based outside of the UK.

Kick start your career in advertising with the global version of the IPA Foundation Certificate, adapted for candidates outside of the UK. With 17,000 graduates in over 70 countries, the IPA Foundation Certificate is the world's number one professional advertising qualification.

Foundation Certificate (Global)


Who is this qualification for?

Anyone outside of the UK with less than a year’s experience in an advertising, marketing or communications role. From recent graduates in their first year to people entering the industry from another profession.

If you are based in the UK, please visit Foundation Certificate (UK).

What are the benefits?

This version of the certificate has been specially designed for candidates from outside of the UK. This 'global' version is edited by and contributed to by practitioners working across different markets and contains examples and case studies from across the globe, ensuring that the learning is relevant to you, wherever you are from. 

  • Gain an essential overview of all areas of advertising.
  • Understand consumers, their motivations and how to influence purchasing decisions through the science of choice.
  • Learn how to write strategies that sell, the roles of different media, how to use data and how to measure the success of your work.
  • Earn the confidence to perform your role with confidence and expertise.

 View the full Foundation Certificate syllabus.

How is the qualification delivered and assessed?

  • Thirty hours of online learning accessible through the IPA website on any device.
  • You should allow for two months of study prior to sitting the exam.
  • Formal two-hour online exam. Three hours in non-English speaking countries.
  • If you pass the exam, you will be awarded a digital certificate of completion and two MIPA stars towards personal accreditation.

For more information, download the qualification brochure here.

How do you book onto and access the qualification?

Please select your chosen exam date from the ‘Intakes’ drop down on this page and proceed to checkout.

Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Training page.

2024 exam dates

  • 30 September 2024. Booking deadline 26 July 2024.
  • 25 November 2024. Booking deadline 27 September 2024.


  • Members: £275+VAT.
  • Non-Members: £550+VAT.


We operate a 14-day cancellation policy. Please view the policies for further details:

For more information, please email [email protected].

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information – including your course or qualification results – with them. For further details about how we treat your personal data, please see our privacy policy.