Permission to Prompt Course

Trust, ethics and the fear of being judged for using AI are what's holding people back. This masterclass goes beyond the tools to address those barriers head on, the behaviours, blind spots, and accountability gaps that determine whether AI works for your whole organisation, or quietly widens the gaps within it.

Who is this course for?

This course is designed for professionals and decision-makers who are responsible for, or have influence over, how AI is adopted across their teams. Whether you're setting strategic direction or embedding AI into day-to-day practice, it will equip you with the frameworks, culture and accountability structures needed to make AI adoption stick in a way that is inclusive and built to last across your organisation.

Content

• Why adoption without accountability creates risk, and what leaders need to put in place.
• What the latest insights and research tell us about why adoption is stalling, and what leaders need to do differently.
• How to create a culture of co-creation, where AI works with people rather than replacing judgment.
• A practical leadership framework for responsible AI adoption, grounded in original research and published industry analysis.
• Why uneven adoption is a business risk, and how closing the gap drives performance across your whole organisation.

Date and location 

This course will run in-person at the IPA, 44 Belgrave Square on Thursday 8 October 2026, 10am - 1pm. 

Trainer: Zehra Chatoo

Zehra Chatoo is the Founder of Code For Good Now, where her work sits at the intersection of AI strategy and organisational change. A former senior leader at Meta and guest lecturer at the University of Oxford, her research into the AI Judgment Penalty has been featured in Fortune, Inc, and The Times. She has spoken on multiple international stages on Responsible AI, including the World Economic Forum in Davos.