Most agencies are already investing in AI. But AI skills training alone doesn't equal adoption.
Trust, ethics and the fear of being judged for using AI are what's holding people back. This masterclass goes beyond the tools to address those barriers head on, the behaviours, blind spots, and accountability gaps that determine whether AI works for your whole organisation, or quietly widens the gaps within it.
This course is designed for professionals and decision-makers who are responsible for, or have influence over, how AI is adopted across their teams. Whether you're setting strategic direction or embedding AI into day-to-day practice, it will equip you with the frameworks, culture and accountability structures needed to make AI adoption stick in a way that is inclusive and built to last across your organisation.
This course will run in-person at the IPA, 44 Belgrave Square on Thursday 8 October 2026, 10am - 1pm.
Zehra Chatoo is the Founder of Code For Good Now and creator of Permission to Prompt, an AI adoption and training framework that helps organisations build inclusive, responsible and lasting AI capability. With leadership experience spanning both agency and technology, including senior leadership roles at Omnicom and Meta, she is also a guest lecturer in brand strategy at the University of Oxford. Her research into the AI Judgment Penalty has been featured in Fortune, Inc. and The Times. She has spoken on multiple international stages on Responsible AI, including the World Economic Forum in Davos.