The real value of AI comes from how well people use it, and whether your whole organisation benefits.
As AI becomes part of everyday work, teams need to know who is benefiting, who is being left behind and where human judgment matters most.
Trust, ethics and the fear of being judged shape how people engage with AI. This masterclass goes beyond the tools to address the behaviours, blind spots and accountability gaps that determine whether AI works for your whole organisation. You will see what good looks like in practice, from culture and norms to human judgment, through frameworks you can take back to your teams.
This course is designed for professionals and decision-makers who are responsible for, or have influence over, how AI is adopted across their teams. Whether you're setting strategic direction or embedding AI into day-to-day practice, you will leave with case studies and practical frameworks to move from AI use to consistent, responsible use, and to build the culture and conditions for high performance.
This course will run in-person at the IPA, 44 Belgrave Square on Thursday 8 October 2026, 10am - 1pm.
Zehra Chatoo is the Founder of Code For Good Now and creator of Permission to Prompt, an AI adoption and training framework that helps organisations build inclusive, responsible and lasting AI capability. With leadership experience spanning both agency and technology, including senior leadership roles at Omnicom and Meta, she is also a guest lecturer in brand strategy at the University of Oxford. Her research into the AI Judgment Penalty has been featured in Fortune, Inc. and The Times. She has spoken on multiple international stages on Responsible AI, including the World Economic Forum in Davos.