Production Essentials Certificate

Essential training for production assistants and junior agency producers

Essential training for production assistants and junior agency producers; traditional commercials, online content, stills, non-traditional media and producing in-house productions.

The course encompasses all types of production, taking junior producers and production assistants through the entire production process. Industry experts will be sharing their knowledge and providing practical advice. The content now also covers the greater complexities in production caused by the Covid-19 pandemic.

Completing the IPA Production Essentials Certificate results in delegates being awarded the IPA Production Essentials Certificate and 3 MIPA Stars. Please find out more about the MIPA accreditation

We require all successful applicants to complete AdGreen training before beginning the Qualification in November. 

Who is this qualification for? 

Successful applicants require at least 12 months’ experience as a production assistant or junior producer to submit an application form which is assessed by the course directors to determine their eligibility to participate. 

Applicants will need to complete the application form by 29 July 2022 and will be told whether they are successful by 5 September 2022. 

What is the syllabus? 

Modules 1, 2 and 3 

  • The role and importance of the agency producer 
  • The disciplines: contracts, copyright and legal 
  • Ballparking and quoting 
  • Looking at scripts in detail 
  • Scheduling 
  • Choosing a director 
  • Social media 
  • Experiential and event production 
  • Animation 
  • Post-production 
  • Business affairs 
  • Licensing 
  • Music 
  • Procurement 
  • Production insurance 
  • Casting 
  • Cinema 
  • Stills production 
  • Covid risk mitigation 
  • Sustainable production

Module 4 

  • Understanding the production company quote 
  • Preparing a client estimate for approval 
  • Understanding a production quote 
  • Pre-production meetings 

Working in groups, delegates will have to plan, and creatively work, on a fully integrated campaign and present the following at the final pre-production meetings: schedule, ball park, final quote, casting briefs, choice of creative director and back-ups, storyboard details of their creative approach to produce an integrated campaign. 

How is the course delivered and assessed? 

The course will comprise of three two-day workshops and one three-day workshop where delegates will be assessed for their presentation skills at the final pre-production meeting. There will also be an exam. 

2022 Intake Dates 

In 2022, we hope to return to the face-to-face version of the course, with all sessions taking place at the IPA offices (44 Belgrave Square, London) which are Covid safe. If this is not a possibility, we will revert to online sessions.

  • Module 1 - Monday 31 October
  • Module 2 -  Monday 7 November
  • Module 3 -  Monday 14 November
  • Module 4 -  Wednesday 23 November, Thursday 24 November and Friday 25 November 

How can I apply? 

Applicants need to complete an online application form detailing their work experience and answering the following questions: 

  • Why do you want to be a producer? 
  • Why are you a good candidate for this qualification? 
  • How do you expect this qualification to help you? 

Applications are open for the 2022 intake. 

Complete the application form


What do I need to do before I apply? 

Before you apply, ensure that you appreciate the time commitment that you are making and are available on all published qualification dates, find an internal sponsor (Head of Production or similar) who supports the time commitment you are making and have budget approval for the fee. 

Please note that your internal sponsor and budget approver will also receive a copy of your application and a notification of the application outcome


  • Member: £2,500 + VAT
  • Non member: £5,000 + VAT
  • MIPA Pathway and Production Essentials Certificate package: £3,100 + VAT


The Production Essentials Certificate Qualification Policies are applicable to all applications.

We operate a 14-day cancellation policy. Please view the Qualification Policies for further details.

For more information, please email

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