Production Essentials Certificate

Essential training for production assistants and junior agency producers

Essential training for production assistants and junior agency producers; traditional commercials, online content, stills, non-traditional media and producing in-house productions.

The course encompasses all types of production, taking junior producers and production assistants through the entire production process. Industry experts will be sharing their knowledge and providing practical advice.

Completing the IPA Production Essentials Certificate results in delegates being awarded the IPA Production Essentials Certificate and 3 MIPA Stars. Please find out more about the MIPA accreditation

We require all successful applicants to complete AdGreen training before beginning the Qualification. 

Who is this qualification for? 

Successful applicants require at least 12 months’ experience as a production assistant or junior producer.

How is the course delivered and assessed? 

The course will be spread across the dates below and involve a mixture of training delivered at the IPA and off-site visits. There will also be some coursework, group work, and an exam at the end of the course.

2024 Dates

The course will run on the following dates. Please note, that all sessions run in person at the IPA offices and elsewhere and attendance is mandatory. 

  • Monday, 11 November
  • Tuesday, 12 November
  • Monday, 18 November
  • Tuesday, 19 November 
  • Monday, 25 November
  • Thursday, 28 November
  • Friday 29, November
  • Final exam - Friday, 6 December (online)



To apply for the Production Essentials Qualification, you need to detail why you want to be a producer, why you are a good candidate for this qualification, and how you believe this course can help you. The course directors will assess your answers and determine if this course is for you. Please note the deadline for your application is Friday, 16 August 2024.

Go to application form



We operate a 14-day cancellation policy. Please view the Policies for further details:

For more information, please email [email protected].

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. Virtual classrooms and Book Clubs will be recorded. For further details about how we treat your personal data, please see our privacy policy.