AI: Brand destroyer or brand builder

EffWorks 2023

Is AI the latest fad? Or is it the future for cementing consumers’ loyalty to brands?

Speakers:

  • Josh Krichefski, CEO EMEA and UK, GroupM and IPA President (moderator)
  • Marcos Angelides, Chief Strategy and Innovation Officer, Spark Foundry
  • Anna Legros, Strategy Director, Ogilvy Ben Edwards, Strategy Director, the7stars
  • Simon Carr, Chief Strategy Officer, Hearts & Science
  • Ben Edwards, Strategy Director, the7stars
Last updated 01 May 2024