Our industry knows that marketing and advertising creates value, and is a long term investment, not a short term cost. As such at least some of its budgets should sit in capex and be protected from budget raids year after year.
Ian Whittaker, Founder and Managing Director, Liberty Sky Advisors, shares compelling new research and thinking that will move the case forward and help shape the narrative between CEOs and City analysts on investment in marketing, brands and the importance of the creation and maintenance of brand equity.
Download the presentation slides