Can't Sell Won't Sell

MullenLowe's Ayesha Walawalkar and Steve Harrison discuss his explosive new book “Can't Sell, Won't Sell". TBWA's Lorna Hawtin chairs. Why has adland given up on selling? Do our left-leaning politics explain our fixation with social purpose rather than commercial purpose? And which should we choose as we face the post-pandemic recession?

Last updated 13 October 2020