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Results 4359

News

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Twenty-eight agencies honoured for outstanding professional development

Celebrating the agencies who have achieved CPD Gold and Platinum for their outstanding professional development programmes throughout 2025.

  • Published

    13 May 2026

News

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2025 IPA Annual Review reflects on industry change, AI adoption and talent investment

The 2025 IPA Annual Review reveals an industry navigating increasing commercial pressure by balancing tighter budgets with a growing demand for strategic impact, while continuing to leverage...

  • Published

    12 May 2026

Blog

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Free AI training - the good, the useful and the reality

In a landscape where AI skills are becoming essential, Entry Level Talent and Apprenticeship Adviser Gwyn March rounds up the best free (and nearly free) training options available to help agencies...

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Gwyn March

12th May 2026

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World Cup 2026 Live Viewing

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Hamish Bromley

Non Members: £50.00

Members: Free

Details

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Audience Profile Generation Alpha

Generation Alpha are the first cohort to grow up entirely in a world shaped by smartphones,...

By Hamish Bromley and Molly Bruce

Non Members: £50.00

Members: Free

Details

Page

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The Making Sense Podcast: Vicky Fox

How the pivot from searching to prompting is driving zero click behaviour and what this means for the future of our industry.

  • Published

    6 May 2026

Blog

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From foundation to future: How the IPA certificate shaped my career

Caroline Manning, Chief Design Officer (Media Planning) at Initiative, looks back on the role the IPA Foundation Certificate played in giving her lasting confidence, perspective and strategic...

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Caroline Manning

5th May 2026

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Signals in the Noise 2

This white paper, co-authored by Tony Regan, Partner at Work Research, and Justin Sampson, Chief Executive at Barb, calls on the industry to strengthen data quality, transparency and investment in joint-industry currencies to support more robust effectiveness measurement.

  • Published

    5 May 2026

News

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IPA announces 2026 Council election results

Twenty-one individuals were either newly elected or re-elected to the IPA Council. Of those 21 members, nine were re-elected for a further three years and 12 are new to Council.

  • Published

    30 April 2026

Blog

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Understanding podcasting in its commercial era

Neil Cowling, Founder of Fresh Air, explains how podcasting has evolved from a niche, passion led format into a sophisticated, high performing advertising medium, combining trusted human connection...

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Neil Cowling

30th April 2026

Blog

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How you could be riding the best talent development wave

In this article, Noel Dunne, Founder & CEO of Creative Alliance, draws on perspectives from across the industry, including employers, talent leads and apprentices themselves, to explore why...

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Noel Dunne

30th April 2026

News

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Five agencies join IPA membership

Ace of Hearts, Jack Ryan Media, Piqniq, PMG and Vega Comms were elected into IPA membership at its quarterly Council meeting on Wednesday, 29 April.

  • Published

    30 April 2026

Document Page

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A Pocket Guide to TUPE

These guidelines are intended to provide a pragmatic, step-by-step guide in 10 steps when faced with a potential TUPE situation. This covers both when you are the incumbent agency that is losing...

  • Published

    28 April 2026

News

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IPA celebrates 30 inclusivity gamechangers on 2026 iList

Thirty champions of diversity, equity and inclusion have been named on the IPA iList 2026 for their incredible commitment to driving positive change within the advertising industry.

  • Published

    28 April 2026

Document Page

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Redundancy Guidance for Agency Employers

Comprehensive, best practice guidance on redundancy, with topical questions and answers for agency employers. The annex lists a step by step process for carrying out consultation.

  • Published

    22 April 2026

Document Page

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IPA Pre-Bid Template

The IPA Pre-Bid Template is designed to help members capture and organise a SoW and other requirements for a production, prior to the commencement of a project, to assist in agreeing the...

  • Published

    22 April 2026

News

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LoopMe tops IPA Digital Media Owners Spring 2026 Survey

IPA agencies and digital specialists have named LoopMe as the best media owner to work with, according to the IPA Digital Media Owners Spring 2026 Survey.

  • Published

    22 April 2026

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IPA On... Dating trends

Carlos Andres Rodriguez, Global Creative Director at Omnicom and IPA Insight Manager, Eric Kreis explore Gen Z and modern dating trends.

  • Published

    22 April 2026

News

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IPA paper asserts value of joint-industry standards when assessing effectiveness

'Signals in the Noise 2: Doing the right things' argues that while the advertising industry has never had a better scientific understanding of how advertising works, the data environment which it...

  • Published

    21 April 2026

Video

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Signals in the Noise: Doing the Right Things

Tony Regan, co-author of the Signals in the Noise publications, discusses in this webinar recording the key findings from the latest report.

  • Published

    21 April 2026

Document Page

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Strategic Development Plan

The Strategic Development Plan helps agencies ensure they link business objectives to CPD and L&D activity in a structured, measurable way.

  • Published

    20 April 2026

Document Page

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IPA CPD Standard Criteria

The IPA’s Continuous Professional Development (CPD) programme is designed to ensure your skills always match your clients' needs and your agency's business goals. Only then can the industry offer a...

  • Published

    20 April 2026

News

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UK marketing budgets revised up to highest level in nearly two years

Despite wider geopolitical turmoil, the Q1 2026 IPA Bellwether Report saw a net balance of +7.3% of respondents revised their total marketing spend upwards in Q1.

  • Published

    16 April 2026

Document Page

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Career Transition Toolkit

Whether you’re actively looking, quietly exploring options or preparing for a future move, this toolkit brings together clear, grounded advice for mid- to senior-level professionals. It focuses on...

  • Published

    16 April 2026

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Q1 2026 Bellwether Report

UK marketing budgets revised up to the highest level in nearly two years despite geopolitical...

Non Members: £140.00

Members: £99.00

Details

Video

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Proving Commercial Success with the Advanced Certificate in Effectiveness

A webinar demystifying the Advanced Certificate in Effectiveness syllabus and explains how you too can become certified in evaluating campaign effectiveness.

  • Published

    15 April 2026

Document Page

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Drip pricing crackdown: fines and refunds - and the agency risk

The Competition and Markets Authority (CMA) has acted decisively on drip pricing: fining AA/BSM driving schools £4.2m and ordering mass refunds to customers in a high-profile use of its new powers...

  • Published

    15 April 2026

Document Page

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ASA rulings on LHF ads

The ASA published its first set of rulings under the new LHF rules that came into effect on 5 January this year. Of the four ads under the microscope, two were supermarket ads, for Lidl and...

  • Published

    15 April 2026

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The Effectiveness Files: HIVED

Murvah Iqbal, CEO & Co-founder of all-electric delivery company HIVED, talks about the origins of the business and the core principles behind the brand.

  • Published

    8 April 2026

Blog

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Gen Z Unfiltered: When confidence wobbles after trust replaces training

Ellie Nicolaou, Account Executive at True, reflects on the often-unspoken moment when training gives way to trust and the confidence dip that can come with it. In this latest piece of her series,...

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Ellie Nicolaou

7th April 2026

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How the IPA Foundation Certificate shaped careers

The IPA Foundation Certificate is designed to build strong foundations for a career in advertising but its real impact is best understood through the people who’ve taken it.

  • Published

    6 April 2026

News

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IPA remembers Jack Rubins

Everyone at the IPA was saddened to learn of the passing of former Dorland CEO Jack Rubins, aged 94.

  • Published

    2 April 2026