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If we believe in advertising's effectiveness, we need to be prepared to prove it

Chair of Judges for the IPA Effectiveness Awards, Suzanne Quinn's speech from the 2026 ceremony, celebrating the very best in marketing communications.

Suzanne Quinn

1st October 2026

News

AMV BBDO & Spark Foundry win 2026 IPA Effectiveness Awards Grand Prix

The campaign transformed Currys from a retailer threatened by online shopping into the UK's most-preferred technology retailer, generating £500m in incremental revenue and returning the business to...

Published

1 October 2026

News

Specsavers honoured for their Dedication to Effectiveness at IPA Awards

The Prize is awarded to the client company that has consistently demonstrated its commitment to effectiveness and evaluation.

Published

1 October 2026

News

IPA announces 2026 Effectiveness Awards winners

The night’s top prize, the prestigious IPA Effectiveness Awards Grand Prix was won by AMV BDDO and Spark Foundry for a campaign that transformed Currys from a retailer threatened by online shopping...

Published

1 October 2026

News

Andrex wins IPA Effectiveness Awards President’s Prize for Creative Effectiveness

The prize was introduced by IPA President Karen Martin as part of her agenda to celebrate the contribution creativity makes to business success, the economy and UK culture.

Published

1 October 2026

IPA Effectiveness Awards

Marketing and finance: Pioneering a new kind of alliance

Agency

Mother; Nationwide; Wavemaker, a WPP Media Brand
Client

Nationwide
Brand

Nationwide
Date

2026

Non Members: £50
Members: £25

Knowledge Centre

If we believe in advertising's effectiveness, we need to be prepared to prove it

AMV BBDO & Spark Foundry win 2026 IPA Effectiveness Awards Grand Prix

Specsavers honoured for their Dedication to Effectiveness at IPA Awards

IPA announces 2026 Effectiveness Awards winners

Andrex wins IPA Effectiveness Awards President’s Prize for Creative Effectiveness

Marketing and finance: Pioneering a new kind of alliance

Not a campaign, a creative system for the modern era of algorithmic media

Ahoy Admouth! The power of a fluent world to create emotional connections

Clear as a bell: The stupidly simple strategy that made AJ Bell the talk of the town

Taming the Wild West: How Argos closed the credibility gap in influencer marketing

The superpower in-store

Vaseline Verified

The power of people like you: How popularity paid back for Volkswagen

Consistency starts here: How committing to a single campaign idea paid back for Great Western Railway

From chasing efficiencies to growing efficiently: How Confused.com made the whole system work harder

The serious value of humour

Life, not death

Waiting to live: Shining a light on children waiting for a transplant

The Everyday Tactician: How getting a football club promoted helped Xbox take a step closer to the future of gaming

The Value of Have a Break

You Belong Here: Sharpening belonging for the next generation of Army recruits

“You don’t need history, to make history”: How Madrí Excepcional became a £1bn brand in 5 years

How Lurpak has led a category for 19 years, by thinking outside it

Škoda Elroq: From complexity to confidence - how Škoda unlocked Europe’s EV market

Getting Andrex back on a roll: How confronting toilet truths unlocked a bold new chapter of growth

How a modern brand-building strategy reignited an age-old debate about Jaffa Cakes

Gousto rewrote the rules of DTC growth by building a brand before chasing performance

Less Malarkey. More SMARTY: How a flanker brand reignited growth in a shrinking market

Re-awakening the Whopper: How Burger King reclaimed its crown by returning to the most powerful weapon in fast food - fulfilment

All change: Rebranding rail for a post-commuter world

Branding as farming: How Thatchers became the off-trade's number one cider brand

Winning the winnable moments: How live data triggered behaviour change for Transport for London