Account handlers. Growth drivers

Better relationships is the key to unlocking growth for both agencies and clients.

Ask any of the great creators in advertising. Account handlers create the opportunities for them to shine, for agencies to wow clients and for brands to become famous. In challenging times, no-one is better placed to carry client and agency businesses to safer, stronger ground.

Resources for Account Handlers

Join the IPA client relationship networker forum which is open to IPA members and book mark this page to hear from peers and access useful content and training opportunities.

Woman carrying laptop case. Caption: Good account handlers don't carry bags. They carry agencies.
Quote: Cultivate a growth mindset. The brilliant and challenging thing about our industry is that nothing stays still for long. The only thing we can bank on is that everything will change.  Genna Trentham, Client MD. Wavemaker

Learning and development journeys

The skills for building relationships (leadership, empathy, commerciality) are valuable, and need nurturing. We have a wealth of training, courses and learning that will help you navigate your way to becoming a future agency leader. Devised, facilitated and hosted by the very best practitioners in the industry.

IPA Foundation Certificate

IPA Foundation Certificate

A journey through the entire brand communications process in just 30 hours of flexible online learning. The definitive programme for newcomers to advertising.

IPA Essentials Courses

IPA Essentials Courses

We run several essential courses aimed at everyone, both entry level and experienced career changers.

IPA Advanced Courses

IPA Advanced Courses

We offer a wide range of courses and qualifications at advanced level, aimed at practitioners with approx 4-10 years' experience.

IPA Excellence Courses

IPA Excellence Courses

Our Excellence Diplomas are for senior people in leading roles with approx 10 years' work experience with a focus on brand, business and leadership.

Resources for Account Handlers

We believe better relationships is the key to unlocking growth for both agencies and clients. We are here to help with bespoke networks, courses, publications, events and more.

IPA Business Growth Conference 2022

IPA Business Growth Conference 2022

Join the Business Growth Conference 2022 to explore how you can grow as a practitioner, grow your client base and ultimately grow your business.

IPA Client Relationship Networker

IPA Client Relationship Networker

This Networker provides a space for you to chat to one another and find out about what's going on in the industry. As well as insightful content, discounts, early access to events and more...

IPA Diversity Hub

IPA Diversity Hub

We recognise that great relationship builders come from every background, and that's why we’re doing everything we can to help our members attract the best and most diverse talent.

IPA Courses and Qualifications

IPA Courses and Qualifications

We’ve invested in training, courses and online learning, devised, facilitated and hosted by the very best practitioners in the industry to help you develop the skills you need.

Careers in advertising

Careers in advertising

Searching for your first job in advertising or seeking an apprenticeship? We're here to help you get a head start. A great place to start finding out more about roles, agencies, salaries and more.

Publications and Reports

Publications and Reports

Essential studies and insights. Free or discounted for members to download.

IPA Client Relationship Group

If you are interested in knowing more about our Client Relationship Group who champion the role of client service amongst both clients and agencies please contact joyce@ipa.co.uk.

Quote: It's no accident that most agency leaders started in account management. No other discipline has such a broad and deep understanding of how an agency and client can work successfully together.  Paul Bainsfair Director General IPA
Amanda Farmer (co-chair)

Amanda Farmer (co-chair)

Global Client Leader, The WBA Partnership, WPP

Ed Palmer (co-chair)

Ed Palmer (co-chair)

MD, St Luke's

Nick Andrew

Nick Andrew

Head of Account Management, AMV

Sonya Arthur

Sonya Arthur

Managing Partner, Mediacom

Ailsa Buckley

Ailsa Buckley

Deputy MD, Havas Media

Victoria Ellis

Victoria Ellis

Client Service Director, Adam&Eve

Louise Hayward

Louise Hayward

Client Managing Director & Director of Account Management, Engine

Nick Maddison

Nick Maddison

Managing Partner, the7stars

Jamie Mollart

Jamie Mollart

Director, RKH

Trent Patterson

Trent Patterson

MD, Publicis.Poke

Genna Trentham

Genna Trentham

Client MD, Wavemaker

Claudia Wallace

Claudia Wallace

MD, BMB