Ask any of the great creators in advertising. Account handlers create the opportunities for them to shine, for agencies to wow clients and for brands to become famous. In challenging times, no-one is better placed to carry client and agency businesses to safer, stronger ground.
We invite you to join the IPA Client Relationship Network. We have created a simple space where any and all client relationship professionals can work and learn together, sharing insight and research along with the IPA's Client Relationship Group.
Get commercial. Buy £10 shares in your client's business and watch the share price. They do.
The skills for building relationships (leadership, empathy, commerciality) are valuable, and need nurturing. We have a wealth of training, courses and learning that will help you navigate your way to becoming a future agency leader. Devised, facilitated and hosted by the very best practitioners in the industry.
Cultivate a growth mindset. The brilliant and challenging thing about our industry is that nothing stays still for long. The only thing we can bank on is that everything will change.
A journey through the entire brand communications process in just 30 hours of flexible online learning. The definitive programme for newcomers to advertising.
We run several essential courses aimed at everyone, both entry level and experienced career changers.
We offer a wide range of courses and qualifications at advanced level, aimed at practitioners with approx 4-10 years' experience.
Our Excellence Diplomas are for senior people in leading roles with approx 10 years' work experience with a focus on brand, business and leadership.
We believe better relationships is the key to unlocking growth for both agencies and clients. We are here to help with bespoke networks, courses, publications, events and more.
"It's no accident that most agency leaders started in account management. No other discipline has such a broad and deep understanding of how an agency and client can work successfully together.
What does the future hold for our industry and the economy? Is AI a threat or an opportunity? Are there opportunities for growth in the uncertainty of recent years?
A simple space where any and all client relationship professionals can work and learn together, sharing insight and research along with the IPA's Client Relationship Group.
We recognise that great relationship builders come from every background, and that's why we’re doing everything we can to help our members attract the best and most diverse talent.
We’ve invested in training, courses and online learning, devised, facilitated and hosted by the very best practitioners in the industry to help you develop the skills you need.
Searching for your first job in advertising or seeking an apprenticeship? We're here to help you get a head start. A great place to start finding out more about roles, agencies, salaries and more.
Essential studies and insights. Free or discounted for members to download.
This report seeks to understand the characteristics and contexts that can create long-term, mutually sustainable client/agency relationships.
If you are interested in knowing more about our Client Relationship Group who champion the role of client service amongst both clients and agencies please contact firstname.lastname@example.org.
Account Management is the best role in the agency because you are the conductor of the orchestra and get to be involved in every aspect of the work and account.
We sit in the centre of everything. Our clients' worries, the insights of our strategy team, the ambition of the creative director. This is a position of real 'information' power.
Chief Client Officer, Publicis.Poke.
MD, St Luke's
Head of Account Management, AMV
Managing Partner, Mediacom
Managing Director, Havas Media
Deputy Managing Director, Southpaw
Managing Partner, the7stars
Client MD, Wavemaker