Account handlers. Growth drivers

Better relationships is the key to unlocking growth for both agencies and clients.

Ask any of the great creators in advertising. Account handlers create the opportunities for them to shine, for agencies to wow clients and for brands to become famous. In challenging times, no-one is better placed to carry client and agency businesses to safer, stronger ground.

Join the IPA Client Relationship Network

We invite you to join the IPA Client Relationship Network. We have created a simple space where any and all client relationship professionals can work and learn together, sharing insight and research along with the IPA's Client Relationship Group.

You can use this group to:

Ask questions and connect with other IPA members to receive/offer advice.
Share your stories, experiences, and ideas. We will be sharing insight, thought leadership and new research, but we love to hear from you as well.
Meet other professionals who share your interests and can help you make better and more well-informed decisions with others in the community.
Find out about upcoming events in the industry.

Resources for Account Handlers

We believe better relationships is the key to unlocking growth for both agencies and clients. We are here to help with bespoke networks, courses, publications, events and more.

Highlights of the 2026 Business Growth Conference

Our expert line-up of speakers unveil the new commercial opportunities available and give guidance on the big topics impacting agencies and their clients.

The Client Service Couch

An advice line run by the IPA Client Relationship Group, for those working in account handling and tackle the biggest issues impacting the discipline.

Defining the Modern Workplace

This report delves into the experiences of Gen Z talent, highlighting the generational shifts that are redefining workplace norms and relationships.

The essentials of Barclays and OMD UK’s partnership

Tom Corbett and Suzy Ryder are interviewed by former IPA President Julian Douglas to discuss the core components of their mutually beneficial client/agency partnership.

IPA Client Relationship Network

A simple space where any and all client relationship professionals can work and learn together, sharing insight and research along with the IPA's Client Relationship Group.

IPA Diversity Hub

We recognise that great relationship builders come from every background, and that's why we’re doing everything we can to help our members attract the best and most diverse talent.

IPA Courses and Qualifications

We’ve invested in training, courses and online learning, devised, facilitated and hosted by the very best practitioners in the industry to help you develop the skills you need.

Careers in advertising

Searching for your first job in advertising or seeking an apprenticeship? We're here to help you get a head start. A great place to start finding out more about roles, agencies, salaries and more.

Learning and development journeys

The skills for building relationships (leadership, empathy, commerciality) are valuable, and need nurturing. We have a wealth of training, courses and learning that will help you navigate your way to becoming a future agency leader. Devised, facilitated and hosted by the very best practitioners in the industry.

IPA Client Relationship Group

If you are interested in knowing more about our Client Relationship Group who champion the role of client service amongst both clients and agencies please contact [email protected].