Global Commercial Lead, WPP
Dan’s advertising career started as a Finance Director at Ogilvy in 2000 working with a mix of their UK agencies.
In 2005 Dan joined BBH as their Commercial Director, helping with their growth in digital and retail. During this time he also acted as COO to Beatrix Ong launching her eponymous label.
Four years later he moved across Soho to Saatchi & Saatchi as CFO of the UK & Nordics where he oversaw a significant period of growth and diversification across different marcoms platforms as well as commercially leading a couple of their global clients .
Dan returned to the WPP network in June 2015 as Global Commercial Director at Geometry, with a remit to partner with both with global client leads and offices to deliver stronger commercial understanding and to help drive growth.
And in 2018 moved to the WPP holding company where he currently owns commercial delivery for major clients across their portfolio, driving profitable growth, specialising in global agreements and pricing arrangements.
He strongly believes in ensuring that the value agencies create for their clients translate into a fair reward.
Dan lives in London with his wife, children; a boy, a girl, and their two dogs. He’s apparently the best dancer you’ve met, who is a CFO…..