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A week-long celebration of new evidence-based decision making research for marketing effectiveness.
Suite of programmes for senior practitioners
What will the new workplace look like with the end of the restrictions?
In periods of uncertainty, consumers look for trust, familiarity and reassurance.
Even when markets are falling, and pressure for short-term decision-making is greatest, the benefits of nurturing a trusted brand, through good times and bad, should not be under-estimated.