In a special episode of the Effectiveness Files, the authors of three winning papers from the IPA Effectiveness Awards 2024 dissect the secrets to their success.
First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case; then an exploration into AFFINTY's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill; and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods.
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