cold glass
London
Website: cold glass
Type of agency: Production
Founders: Ben Kerr, Mark Rivers, Sam Cocker, Tom Young
Year founded: 2025
UK headcount: 24
Office: London
The product is good and the world is moving our way.
Profile
When cold glass launched just over a year ago, it already had all the makings of a successful mid-sized business. With decades of experience in media, entertainment and production between them, its founding team of four had a good idea of what they were doing, and managed to bring some big clients from their previous agency with them to kick things off.
Having witnessed the media ecosystem undergo many stages of evolution, cold glass was set up to fill a new gap and help build brands through content and culture. This might not sound groundbreaking, but cold glass is doing something different in 2026: it is selling ‘companionship.’ Essentially, this means making digital content that feels like you’re hanging out with your mates.
In less than a year, co-founders Ben Kerr, Mark Rivers, Sam Cocker and Tom Young - who worked together at SE Creative - have clearly filled that gap, delivering multi-year work for four major clients: Waitrose, the BBC, the Brit Awards and Murano Restaurant Group.
Last year, their London-based team of 24 helped generate half a billion views of digital content for the Brits, and grow Waitrose Dish to 40 million weekly viewers. Dish has certainly put a spotlight on cold glass and is what brands come to the agency and ask for.
In the long-run, cold glass wants to take on another six or seven brands, and is only interested in short-term projects if they are a precursor for bigger, long-term opportunities. For those carefully selected brands on the roster, cold glass will focus on helping them expand into different verticals, where they can unlock new audiences and opportunities.
Outside of the UK, the agency has found fame in English-speaking countries like Australia and New Zealand, where it sees plenty of growth potential. There are three new franchises in the making this year, including a new gardening channel for Waitrose.
“The product is good and the world is moving our way,” says Ben. So for brands looking to show up in popular culture, and build large and engaged communities in an increasingly fragmented media landscape, cold glass is the agency to call.