The Good Influence
London (HQ), Manchester
Website: The Good Influence
Type of agency: Social and influencer marketing
Founders: Sarah Crawley and Josh Harding
Year founded: 2020
Headcount: 26
Offices: London (HQ), Manchester
We're here to deliver influence that lasts and build brands for the long term.
Profile
The Good Influence is relatively new on the vast agency circuit, having been set up by siblings Sarah Crawley and Josh Harding six years ago. With Josh’s previous experience launching influencer marketing agency The Studio, and Sarah’s 15 years client-side at P&G and Boots, they set to work on The Good Influence – a creative social-first agency with a focus on purpose-driven brands.
Sarah was at Boots at the time, bringing in a lot of founder-led brands on shoestring budgets and doing everything on social.
“I could see that this was the future of where marketing was going,” she reflects. Over the next five years, Sarah and Josh created a home for like-minded brands with a more conscious approach to marketing.
Since onboarding their first client, Wild Deodorants, their portfolio has gone from strength to strength, with clients now including Charlotte Tilbury, Weleda and Holland & Barrett.
As the focus has expanded from influencer marketing to organic social and TikTok, The Good Influence’s team has expanded to just shy of 30, who work from their Manchester and London offices where they have recently moved to a bigger space in Shoreditch.
A sign of a strong culture, many of Sarah and Josh’s early hires are still with them and have grown into more senior roles, helping to maintain long-standing relationships with clients at a time when there is a lot of movement in the industry. Practicing what it preaches, the agency is part of 1% for the Planet and provides volunteering opportunities for staff.
On a more personal note, it has been almost 100 years since Sarah and Josh’s grandfather came over to England from India to set up his own business in the 1940s, so it feels like a full circle moment now that they have built their own award-winning business.
They are marking the next stage of growth with plans to launch a new proposition and branding this year – all geared towards building a stronger voice and having more influence on the industry. So we should expect to see and hear a lot more from The Good Influence in 2026.