The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions and financial confidence. Panel members have free access to more than 100 monthly PMI reports covering over 40 countries.
The Bellwether Report is researched and published by S&P Global on behalf of the Institute of Practitioners in Advertising. The report features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. The survey panel has been carefully selected to represent all key business sectors, drawn primarily from the nation’s top 1000 companies.
Panel members have free access to more than 100 monthly PMI reports covering over 40 countries.
Bellwether at 25
A comprehensive analysis of how the IPA Bellwether Report has tracked the transformation of UK marketing investment over the last 25 years.
100 Bellwether report covers
A visual journey through 25 years of the Bellwether Reports, showcasing 100 distinctive cover pages that reflect the evolving landscape of marketing, media, and economic insight.
Bellwether interactive charts
Explore interactive charts that bring 25 years of insights from the IPA Bellwether compendium to life, and tell the evolution of Bellwether categories.
Join the Bellwether report panel
Receive the IPA Bellwether report free of charge and on the day of issue by joining the panel of companies and completing the brief quarterly marketing survey.
See Bellwether sample report
The Q2 2023 IPA Bellwether Report revealed that total marketing budgets were revised higher fuelled by a record increase in revisions to sales promotion activity.
Catch up with previous Bellwether reports
Bellwether reports going back the last five years are available for purchase.