Marketing Executive

Job Description

The Marketing Executive assists the Head of Marketing/PR or Communications with the delivery of the annual PR, Communications and Marketing strategy.

Marketing Executive

Also known as...

Marketing Assistant, Marketing and PR Assistant, Marketing and Communications Assistant

The role in brief...   

The Marketing team supports the agency with the promotion and marketing of the agency and their clients through the work they deliver for them. This team also collaborates with the New Business team as they create case studies and collateral that can support new business presentations, events and communications.

The Marketing team manage and develop strong external relationships with journalists, trade press and other platforms.  They also manage the internal agency communications, sometimes in collaboration with the HR and senior leadership team.

The Marketing Executive assists the Head of Marketing, or Head of Marketing and PR/ Head of Marketing and Communications with the delivery of the annual PR, Communications and Marketing strategy.

As required by the agency, this may involve the creation of all sales material and marketing collateral along with creating digital content when required.

 

Working with...

  • Internal: Creative Agency: Across the agency; Agency management, Agency account team, including planners/strategists; Creative teams and directors; Creative services and production staff; New business team; Finance Team. Global marketing teams as required.
  • Internal: Media Agency: Across the agency; Agency management, Agency media account team, including planners/strategists; New business team; Finance Team. Global marketing teams as required.
  • External: PR Agency, Publication Journalists, Event Companies, Print and Design companies, Award and Event Organisers, Clients, digital influencers and bloggers in the marketing sphere.
  • The Marketing Executive will report to the Marketing Manager, PR and Marketing Manager, Head of Marketing, Head of Communications and PR

 

Responsible for...

  • Responding to PR requests and pitching story ideas to journalists. Where agencies have a relationship with a PR agency for particular projects, collaboration with this agency is also required.
  • Collating PR coverage and communicating PR reports to rest of the team and to the global communications team as required.
  • Writing content for internal agency communications, which may include producing materials for the company intranet.
  • Writing press releases for new hire, new business wins and contributing to the drafting of thought leadership pieces.
  • Assisting with any *company* branding initiatives and being the brand guardian generally as to how the company is represented and the assets used
  • Attending and helping organise any key industry events, working with events organisers, client contacts, guest lists, catering and invitations. Collaborating with client leads and senior leadership on development of the event and the monitoring of success.
  • Identifying possible stories, current trends and thought leadership opportunities for the agency talent.
  • Attending client meetings and ensuring all notes are actioned.
  • Liaising with the client whenever needed.
  • They may be required to collate information for agency award submissions.

 

Those who succeed are...

  • Excellent communicators with high literacy skills.
  • Able to write clear and concise copy with creativity and flair.
  • Understand the agency "brand" and are able to write in correct tone of voice. Skilled at presenting documentation for easy reading and with clarity.
  • Problem solvers and can collaborate across the agency to obtain the necessary and accurate information.
  • Adept at picking up new concepts and skills rapidly as well as the ability to proactively research and find out information.

 

Where they come from, and where they go…

They have a good degree with an interest in PR and a strong writing skills. They go on to become a Marketing Manager, Head of Marketing. They may go onto related roles such as Content Marketing Manager; Digital Brand Manager; Marketing Data Analyst; Digital Marketing Manager; Community Manager; PR Manager.

 

Last updated 22 September 2020