1001 Moose: How an Ordinary Moose with a Brush Helped 1001 Clean Up in the Stain Removal Market

Due to consumer and retailer apathy and an aggressive competitor (Vanish) the objective was to reinvigorate 1001 Mousse carpet cleaner. Aimed at a distinct target audience the 'dilettante' group (younger, least interest in housekeeping) offered the most potential. The proposition was hassle free stain removal. Launched on peak-time TV shows. Significant sales increases. Market share trebled. Total ad effect estimated at over £1 million, (for a brand that might otherwise have faced delisting). The ad investment was £726,000

1001 Moose: How an Ordinary Moose with a Brush Helped 1001 Clean Up in the Stain Removal Market