Missing People offers a platform to over 250,000 people who go missing each year, as well as the families they leave behind. However, due to a limited budget and modest media activity, their appeals for missing persons had a restricted reach. As a result, in 2012 Missing People and the Outdoor Media Centre launched a partnership which enabled urgent missing person appeals to be publicised instantly on digital out-of-home formats. These sites were located throughout the UK, allowing appeals to be regionalised, and were donated by various media owners. The partnership has resulted in a 22% increase in the number of people found safe and well, a 226% increase of inbound contacts with the charity, a 38% increase of brand awareness and commitment from Outdoor Media Centre to continue the partnership, launching Missing People into the broader public arena.