1994-6 campaign due to a need to halt negative publicity, improve caliber of enquiries and improve the image of the Army in the long term emphasising the prospect of the Army as a secure career choice. 14% enquiries increased to 34%, with an increase in enlistments. Also increased was the willingness of parents to encourage offspring to see the Army as a positive choice. Between 16-24s interest arose although some evidence showed the commercials deterred the less adventurous