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Arrol's 80/- Beer: A different kind of beer launch
Arrol's 80/- Beer: A different kind of beer launch
Arrol's 80/- Beer: A different kind of beer launch
1995 launch no TV as very low budget, posters in Birmingham and Leeds, students areas. Sales in these areas increased by 46% and remained up as other beer sales fell. Elsewhere sales of Arrol also fell. Improvements in brand image and ad awareness