In 2019, Barclaycard ran several campaigns that sought to address perceptions of ease, trust and value and increase consideration and customer acquisition. TV creative featured celebrities such as Simon Cowell and comedian Katherine Ryan making financial questions accessible. In 2019, following activity, consideration rose 290% year on year, customer acquisitions rose by 37% and cost per acquisition dropped by 44%. It is estimated that campaigns would eventually deliver a five-year profit return 220% higher than in 2018, despite falling economic values and market conditions, equating to an additional £28m in revenue for the bank.