This case explains how Worcester Bosch, the boiler manufacturer, invested in building its brand to compete with a challenger to its market leadership. Prompted awareness was identified as a significant predictor of Worcester Bosch sales. Using insights from research, creative was developed showing the brand’s boilers providing warmth to households ‘before everything’, thus allowing people to get on with their days. Data is presented on awareness, conversions, sales leads, and expected revenues. This case also explains what happened when the brand was unable to supply demand because of COVID-related factors.