Billy Graham: Bringing life to Billy Graham's Mission '89
Billy Graham: Bringing life to Billy Graham's Mission '89
Billy Graham: Bringing life to Billy Graham's Mission '89
Campaign to create awareness of the Billy Graham Mission. Target audience: 18-40 year olds. Media: posters followed by national press support. Advertising not allowed on broadcast media due to religious aspect. Results: increased awareness, especially due to posters. Improved attendance levels, good press coverage. Campaign used in other countries