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Bird's Eye Oven Crispy Cod Steaks: How advertising has worked in the launch of oven Crispy Cod Steaks
Bird's Eye Oven Crispy Cod Steaks: How advertising has worked in the launch of oven Crispy Cod Steaks
Bird's Eye Oven Crispy Cod Steaks: How advertising has worked in the launch of oven Crispy Cod Steaks
Launch of a new brand for Birds Eye - Oven Crispy Cod Steaks in batter. Media: TV, supported by local press. Evaluation: achieved 60% trial, market growth of 30% in volume terms. Created a new market segment for the Birds Eye brand.