BT Privatisation: The effective use of advertising to promote the privatisation of British Telecom
BT Privatisation: The effective use of advertising to promote the privatisation of British Telecom
BT Privatisation: The effective use of advertising to promote the privatisation of British Telecom
Second prize winner. One-off promotion for flotation in 1984. Company had to show they could relate to ordinary people, campaign had to attract first time investor for a single event. Campaign phases