Cadbury's Wispa: How Cadbury spread the Wispa
Since its launch in 1983 Wispa has become a £70million brand and was the most successful brand in the countline chocolate biscuit market since 1976. Advertising was important to develop the brand, enhance its unique qualities and retain its position in a very busy market. Description of campaign. Launched on TV with a heavyweight poster campaign. Tracking of the Tyne Tees launch showed good awareness of the product with high trial and sales. National launch showed similar results with awareness of ads and brand registering very high.