Car Crime: Cracking Car Crime Together
Home Office/ COI campaign to reduce the incidence of vehicle crime. Car crime had increase to 28% by 1991. Objectives were to encourage motorists to be more aware and responsible in locking cars and to encourage using security devices. Needed to encourage behaviour change. Car criminals were conveyed as scavengers and objective was to generate intolerance of this crime. TV, national and local press, posters and radio were used. Results: substantial percentage drop in Notifiable Offences between 1992-3. Home Office estimated that the decrease in this type of crive had saved at least £25 million in police and court time.