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Carex: I can put my hand up a chicken one minute and feed my baby the next
Carex: I can put my hand up a chicken one minute and feed my baby the next
Carex: I can put my hand up a chicken one minute and feed my baby the next
The campaign not only launched the product but created a premium added value category. The handwash had created the category and maintained leadership of the antibacterial category over a period of four years, by 1995 it was overall market leader. The Tv and magazine campaign created a unique brand identity