We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Campaign for Children's boot store - Children's World. Objective: to brand the store, add value by increasing extra visits and sales. Media: TV, supported by posters. Evaluation: Increase in brand relevance and image. Impetus in store visiting. Year-on-year performance was boosted with a 30% rise during the advertised period compared with 6% in the period before advertising.