With a reduced marketing budget available and slowing growth, online furniture retailer Cotswold Co. committed to more brand-led TV advertising to grow awareness and alter unfavourable perceptions. Print inserts, direct mail, digital and social amplified TV creative. The brand experienced an 8% revenue increase, its biggest ever annual rise, and grew household penetration. Research showed the brand became more appealing to audiences exposed to its TV ads. Brand building also made the retailer’s search marketing more effective. It is estimated that marketing returned a short term profit of £2.69 for every £1 invested.