We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Launch campaign for Cracottes, a cracker biscuit. Tested in 1980 and rolled-out nationally in 1981. Objectives: build a 5% share of the cracker market within 12 months, equal to a £7.5 million brand. Positioned as a unique product in the market. Media: TV. Evaluation: brand passed its sales target within 5 months after national launch.