We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
With its long history Daz has been a highly profitable brand, with loyal users. It has consistently built share and has never lost share to own label (the only detergent brand not to). This paper looks at Daz's success, and the factors that drove it. The campaign was refreshed in 1993 - 'doorstep challenge' filmed live. Share increased during this time.