This is a story about transformational growth, of the journey made by SickKids, a children’s hospital in Toronto, to finance a badly needed new hospital building. At a cost of $1.5bn this was the largest fundraising campaign in Canadian healthcare history.
SickKids’ new communications platform ‘VS’, acted as a powerful magnetic force, attracted donors, generated inimitable publicity and world-class talent. The idea has delivered a ROMI of 256% (minimum), closing a $375m funding gap and hitting SickKids’ $1.5bn target one year early. VS changed the narrative surrounding childhood illness and its future trajectory, benefiting children’s lives worldwide.