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Fertiliser Manufacturers Association: Spreading the Truth Successfully
Fertiliser Manufacturers Association: Spreading the Truth Successfully
Fertiliser Manufacturers Association: Spreading the Truth Successfully
Campaign for the Fertiliser Manufacturers Association to defend the industry against claims it was environmentally unfriendly and to present a balanced argument. Media: 'country' magazines, Guardian Environmental supplement. Result: positive changes in attitude amongst target audience (environmentally friendly people). The FMA proceeded with national roll-out.