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Fine Fare North East: An original approach to retail advertising
Fine Fare North East: An original approach to retail advertising
Fine Fare North East: An original approach to retail advertising
Campaign for Fine Fare stores. Objective: to promote its price competitiveness and to enhance store traffic and sales. Media: TV, local press, radio, leaflets. Evaluation: considerable sales increases. Customer traffic increased and sales per customer. 18% increase in share coinciding with the advertising period. The advertising paid for itself due to increase profitability, ahead of its completion date.