We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
By 2001 Flymo the market leader was under threat, the 'Hover Collect' had lost over 25% of its market share. The strategy used which involved a sand castle and a crushed car succeeded in restoring the core values of the brand and re-established its premium pricing