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French Golden Delicious Apples - Le Crunch in 1981
French Golden Delicious Apples - Le Crunch in 1981
French Golden Delicious Apples - Le Crunch in 1981
Campaign for French Golden Delicious (Le Crunch) apples. The brand achieved a value of £100 million in a market worth £235 million in less than a decade in an environment that was often hostile to the product if not the brand. Media: above the line investment.