Frish: How advertising helped Frish refresh a market
Frish: How advertising helped Frish refresh a market
Frish: How advertising helped Frish refresh a market
Launch of Frish toilet cleaner in the Midlands test area. Advertising focused on double product benefits of 'power and freshness'. Media: TV, local press and radio support. Product sampling. Evaluation: immediate sales success led to volume brand share and market growth. Correlation between TV airing and sales increases. Increases in trial.