We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
Halifax Building Society: Turning Big Into Beautiful
Halifax Building Society: Turning Big Into Beautiful
Halifax Building Society: Turning Big Into Beautiful
Objective: to give Halifax an unassailable lead as the first credible and trustworthy banking choice, to position it as a 'gentle giant'. To raise brand profile, shift image and favourability scales. Media: 3 TV executions each demonstrating human face of Society. Poster support followed. Results: Advertising more than doubled awareness and succeeded on all key criteria.