Honda: What happened when Honda started asking questions?

'Less is more'. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. They did, by crafting a consistent voice to communicate the brand's many flavours and shades. What about 'more for less'? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don't