L'Oréal Paris UK, a beauty brand, and The Prince's Trust, a non-profit organisation, launched a partnership to transform the lives of almost 10,000 disadvantaged young people in the UK.
L'Oréal wanted to reaffirm its 'Worth It' purpose through a Corporate Social Responsibility project that would rebuild its relationship with the next generation. The brand decided to team up with The Prince's Trust to bring together its expertise with disadvantaged youngsters and L'Oréal's belief that everyone is worth it; whoever they are, wherever they are from.
The partnership launched a campaign and training programme for young people, centred on a common purpose to turn self-doubt into self-worth. The Trust's awareness increased, L'Oréal's brand image improved, and the training programme has delivered an economic impact to wider society of an estimated £8m.