How Wonderbly's data driven and personalised marketing strategy had a direct impact on sales

This is the story of Wonderbly who create personalised books for children. It has challenged the way the publishing business operates, combining the power of data with an agility across both digital and traditional channels, making advertising the engine for growing the business. This approach has resulted in the sale of 3 million+ books, revenue of over £70million, with Wonderbly's econometric model demonstrating a Return on Ad Spend of £1.77 over a two-year period. This paper provides strong evidence that media spend correlates directly with orders. Total media investment drove 73% of sales with Facebook a key and effective channel.